RUNWAY-READY WITH PRIMP AT NYFW

As the buzz and beauty of New York Fashion Week descends upon the city, we at Primp Events are gearing up another insane, fun, thrilling week. There is a lot of pressure, but this is honestly where we thrive. It all starts with our team of super-talented, super-experienced service providers. They have done and seen it all.

It is a week where you have to be particularly nimble and willing to adjust on the fly. Over our years of working together, we have developed a rhythm that really helps us to adapt to whatever fashion week throws at us. Whether it is last-minute manicures and make-up adjustments for the runway, a sudden change of mind on hairstyles, or a change of models who all of the sudden need some precision eyebrow shaping it seems there is always something. And it is always something different. There are big shows and small, product demos and corporate events. All with a different vibe but the same demand, this is a week where you have to look flawless.

There is definitely a special energy around fashion week and we do enjoy it. It is just one of the many aspects of being centered in NYC that we love. We get to work with so many different interesting clients and businesses who are looking to create magical, memorable experiences for their customers, employees, or friends. There is truly no other place we would rather be and no other people we’d rather be working for and with.

MOM DESERVES THE BEST: TREAT HER TO A SPA DAY THIS MOTHER'S DAY!

Mother’s Day is right around the corner, and considering how awesome moms are it is no surprise we have already received a number of calls for Mother’s Day Spa Events. Spa events are a sure fire winner with moms. They love getting Primped! One event from last year in particular that stands out was a church that wanted to do something special for the moms in they congregation. We set up numerous stations for  manicures, chair massages, hand massages, mini-facials, eyebrow shaping, make overs, and more! The mothers came out in droves to be pampered by our fabulous service providers. It was a really busy day but the energy and spirit was amazing and everyone really had a blast. So if you have some moms who you are looking to honor and thank this year, i can guarantee you they will love getting Primped.

BRAND ACTIVATION MOBILE MANICURE EVENTS

We recently partnered with Sally Hansen, a leading (and awesome!) nail care brand, to help them launch a new press on nail to the public. Our manicurists boarded a custom mobile spa truck and made stops around New York City introducing people to this new Sally Hansen product. It was a lot of fun! People loved getting on the bus, loved getting a complimentary service and really loved Sally Hansen’s new press on nail—which is quick to apply and looks fabulous on. There are over 20 new nail designs to select from and within minutes you can have a new set of nails. 

Product demonstrations are one of the events that make me most proud. These are important moments for a brand and getting a new product out there in the right way is critical. It means a lot that a brand entrusts us to help them do it. And we really play an important role from providing the service, to creating a positive experience, to educating consumers on the product.  Our ability to do that is all because of our amazing team that is experienced and talented, and also really nice. So all in all, it was great event with Sally Hansen, and we were honored as always to be part of it.

NYFW MOBILE SPA SERVICES

We provide mobile spa services for a wide range of clients from schools and hospitals, to film and TV, to fortune 500 companies throughout New York. One quintessential New York experience for us was working at Fashion Week for a major brand.

We were asked to show up at the theater pre-sunrise for a 3 pm show. When we walked through the door there was already lots of activity with the crew setting up the stage and lighting. We were then led downstairs and through a set of doors where we were greeted with an explosion of models, hair stylists, makeup artists, producers, and photographers mixing, mingling, and working. The place was rocking! It was electric and exciting and let's just say I did not need coffee that morning. Within minutes we were part of it and spent the next six hours helping each model get ready for the show.

Just as the show was about to start, I scampered off to find a good place to watch. It was magical. All these stunning women with hair two feet above their heads walk the celebrity-lined runway with great music blasting and fantastic lights sparkling above. And then in two minutes, the show was over. And I will tell you what, it was an amazing two minutes that I will always remember.

FALL SKIN CARE ADVICE

It is officially Fall! The season of pumpkin spice lattes, caramel apples, sweaters, spooky ghosts and... dry skin?! Here are some suggestions to take care of your skin and some new daily skin care practices to try.

As you may know, your skin's hydration is directly impacted by the air moisture content. So it is easier to maintain smooth, plump, and healthy skin in the summer when it is warmer and more humid. In the summer, we also tend to eat healthier and exercise more, which promotes blood flow and keeps our skin healthy. In the transition months like September, skin loses a lot of moisture in the environment when the air is less humid. Here are a few tips to transition your skincare routine from summer to fall without causing a skin freak out.

-Continue to use your Sunscreen! The amount of UV radiation you are exposed to from the sun is not always correlated with the temperature outside. Keep your skin protected!

-Easy on exfoliation! Exfoliating is great for removing dead skin cells and smoothing out the skin, but over-exfoliation can irritate the skin, especially when it is exposed to harsher weather.

-Moisturize, but extra! Switch those lightweight gel moisturizers to something more dense and creamy. When the air is cold your skin barrier may need extra help from a richer consistency moisturizer.

Come fall, we have prepared a skincare mini makeover and maybe it is time for a new wardrobe, too!

IMPORTANCE OF SELF CARE

The kids are back in school, (and hopefully your spouse/partner is back in the office too), so now is the perfect time to take a few minutes to remind yourself that taking a break to recharge is essential to your well-being. And as you spend a big part of the day putting your family first, you should never forget about self-care. Even just 10 minutes is all it takes to feel refreshed and ready to take on the day. There are a few tips that could become an essential part of your everyday routine:

Hydration: Coffee can be a great start to the day, but it is important to stay hydrated. Water is an excellent beauty boost, it makes your skin glow, clears acne, and reduces hair loss!

Skin Care: This is highly recommended as a top priority. Use gentle, nourishing products to help keep skin in tip-top condition so that even when you might not be feeling your best, your skin still looks it. And if a beautiful, healthy complexion helps you feel and look your best, then it is most certainly worth your while.

Eating Healthy: Plan plan plan. It definitely takes some effort to think a day or two ahead about what you want to eat but it will pay off. 

A self-care routine should be simple. It is about feeling good, being happy, refreshed, and grateful. This may seem obvious, but just try to make time for yourself. You and your self-care are a priority to function at your highest level.