A smiling woman with blonde hair wearing a red top and a black chain necklace at an indoor event with purple lighting and a black backdrop.

ANNA KOFFLER

Over fifteen years ago, Anna found herself living the non-stop life of a working mom, with little opportunity to relax and take care of herself. Then one day she had a hair stylist come to her apartment to cut her hair and it was literally life changing. The service was relaxing, simple and, most importantly, she felt herself again. Anna knew immediately it was something other mothers would love too, and soon thereafter Primp In-Home was born. As business grew, several began to ask about larger engagements and events. In response, Anna launched Primp Events in 2014.

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TEAM

There’s a lot that makes us the best team in town. Beyond being talented, experienced, and helpful, the Primp Service team is extraordinarily kind, caring, engaging and genuinely lovely. This unique combination of traits allows us to create events that feel personal and unforgettable.

For over 15 years, I’ve had the joy of watching guests light up at our events. Time and again, guests leave with the biggest smiles on their faces and that’s what it is all about.

ALISA BARD

Alisa joined the Primp team in 2020 to support its growth and success. Known for her versatility, she is involved in every aspect of the business—from website development, implementing new software and training to social media content and creation, to overseeing day-to-day operations. With her natural curiosity, attention to detail, and positive energy, Alice truly keeps Primp running smoothly while always bringing new ideas and a smile to the team. We are very fortunate to have Alice as part of the Primp Team.

A smiling elderly woman with glasses and grey hair standing outdoors in a snowy landscape, wearing a purple scarf and a green jacket.

JANE WILLIS

Jane moved to New York from London, where she earned her hairstyling certification at the prestigious Vidal Sassoon Academy. After pausing her career to raise her four daughters—an education in beauty and primping all its own—Jane joined Primp in 2012 as Client Relations Manager. Since then, she’s been the welcoming voice behind scheduling individual services and coordinating events, always bringing her warmth, professionalism, and signature English charm to every client meeting.

Professional portrait of a woman with long brown hair, smiling, wearing a black top and a delicate silver necklace with small charms, against a light gray background.

DANA GRANT

Dana brings 15 years of operational management experience across a range of small businesses. In addition to her professional background, she is the mother of two children in New York City, a role that has further honed her organizational and multitasking skills. At Primp, Dana serves as a versatile leader, overseeing finances, talent and client management, event execution, web design, and social media, ensuring that every aspect of the business runs seamlessly. She has been. tremedous asset to Primp for over ten years.

A smiling man with short, dark hair and light skin, wearing a plaid shirt, standing against a plain, light-colored background.

JON KOFFLER

Jon is the creative force behind Primp’s overall vision. Since the company’s inception, he has guided its branding and identity, drawing on his background in advertising, where he worked on some of the industry’s largest campaigns. Over the years, Jon has shaped Primp’s marketing through website design, layout, email campaigns, and Google Ads. His eye for detail and innovative approach make him the creative backbone of the brand. We are fortunate to have his vision driving Primp forward.